Salesforce
Salesforce is the leading CRM software company and is focusing on AI agents for business workflows.
Salesforce is an American company that ranks first in the world of enterprise customer management (CRM) software. The company provides services that manage sales, marketing, and customer service data in the cloud, and is also famous for pioneering the SaaS model, which sells software through subscription. Collaboration tool Slack is also owned by the company.
At the center of its AI strategy is Agent Force. They plan to supply companies with AI agents that go beyond simple chatbots and handle tasks such as customer inquiry response and sales support, and are considered as a large company pushing the business AI agent market most aggressively. Our weapon is that a vast amount of customer data is already accumulated on our platform.
However, the debate over verification of the actual performance of AI agents and the change in our own human resources structure due to AI have also become hot topics.
✅ Strengths
- As the world's No. 1 CRM company, we have a core asset for AI utilization called corporate customer data
- It is pioneering the business AI agent market
- Synergy is possible with a variety of corporate software portfolios such as Slack
⚠️ Limits
- Customer verification of the actual effects of AI agents is still in progress
- There are concerns about a slowdown in the growth of the SaaS market, which is its main business
- Competition in corporate AI with big tech such as Microsoft is intensifying