Naver

Naver is Korea’s leading internet company and operates Korean-focused AI services such as CLOVA Note and HyperCLOVA X.

Naver is Korea's leading Internet company that operates commerce, webtoons, and cloud, focusing on a search portal. In the AI field, it has developed its own large-scale model, Hyperclova ClobaNote, which organizes meeting recordings, is one of the most widely used AI services in Korea. It has led the Sovereign AI discourse internationally, requiring each country to have its own AI, and has also promoted cooperation with Saudi Arabia and other countries.

The overall domestic AI industry is concerned about whether its own model path can be sustainable amid the volume offensive by global big tech.

✅ Strengths

• It is a rare company in the world with a native language foundation model
• It has a wide range of self-service services that apply AI, such as search, commerce, and Clovanote
• It has opportunities to expand overseas by utilizing the Sovereign AI trend.

⚠️ Limits

• There is a large performance and investment gap with global front-line models
• The domestic search market is also under encroaching pressure from Google and AI chatbots
• The challenge is to monetize the costs of maintaining one's own model.