Loveable

To put it in words, it is a Swedish startup that operates a Vibe coding service that creates entire web services.

Lovable is a Swedish startup that operates a service where AI creates an entire web application when you explain the service you want to create through chat. It is a leader in the so-called vibe coding flow, which creates a service that actually works by explaining an idea in words without any coding knowledge.

The reason why this company became a hot topic is because it grew sales and corporate value at one of the fastest rates in European startup history. As non-developers were able to create software, the user base grew explosively, and it is considered one of the European companies that reached unicorn status (corporate value of more than 1 trillion won) the fastest.

However, security and quality issues with AI-generated code, and the direct entry of competing services such as Cursor and model developers such as OpenAI, are mentioned as threats.

✅ Strengths

• It is a leading player in the Vive coding market that allows even non-developers to create services
• It has recorded the fastest growth in the history of European startups
• Its strength is its easy usability that handles everything from idea to distribution in one go.

⚠️ Limits

• Security vulnerabilities and quality issues in AI generation code are pointed out
• It is not easy to maintain differentiation by relying on external sources for the underlying AI model
• The market is intensifying with similar services flooding in.