Google is a global technology company behind Gemini, combining search, Android, YouTube, cloud, and AI.
Google is the world's largest Internet company that operates Search, Android, YouTube, and Gmail, and its parent company is Alphabet. Google researchers created the transformer structure that became the basis of AI, and are currently competing in AI with their own forefront model, Gemini.
Google's strength is that it has a full AI stack. It is vertically integrated with its own AI chip TPU, world-class research organization DeepMind, massive data, and distribution channels such as search, Android, and YouTube. We are pursuing a strategy of embedding Gemini in all of our products, including combining AI answers in search.
Meanwhile, we are also faced with a dilemma as the emergence of ChatGPT threatens search advertising, our core revenue source. As AI search spreads, existing advertising models may be shaken, requiring a balance between innovation and cannibalization.
✅ Strengths
- It is the only company that vertically integrates the full AI stack from chips (TPUs) to models and distribution channels
- It has world-class AI research capabilities, including DeepMind
- It can immediately deploy AI with a vast user base in search, YouTube, and Android
⚠️ Limits
- There is a dilemma that the spread of AI chatbots could encroach on search advertising, a key source of revenue
- It is constantly exposed to regulatory pressure from each country, such as anti-trust lawsuits
- Because the organization is large, it has been criticized for being slow in launching products compared to startups