Apple

Apple is integrating on-device AI into iPhone, Mac, and iPad through Apple Intelligence.

Apple is the world's largest IT company that produces iPhones, Macs, and iPads. In the AI field, Apple is pursuing a strategy of embedding AI functions in iPhones and Macs under the name of Apple Intelligence, and emphasizing on-device processing that does not export personal information outside the device.

The reason Apple is attracting attention in the AI competition is because it has an overwhelming distribution channel of billions of devices around the world. Even if you don't have to create the best AI model yourself, it can become the most used AI the moment it is installed on the iPhone. We are also partnering with external AI, such as linking ChatGPT to Siri.

However, there are constant evaluations that our own AI technology lags behind that of competitors. As Siri's revamp has been delayed and the release of announced features has been delayed, there are mixed concerns that Apple may be falling behind in the AI era and counterarguments that it is a unique, cautious strategy for completeness.

✅ Strengths

• It has an overwhelming AI distribution channel of billions of devices around the world
• It has an advantageous hardware foundation for on-device AI with self-designed chips
• It is trusted by users who are sensitive to personal information through its privacy-centered approach

⚠️ Limits

• There are many evaluations that its own AI model technology lags behind OpenAI and Google, etc.
• Trust has suffered a blow due to the delay in the release of announced AI functions
• The more we rely on external AI, the weaker its strength in platform control can be.